In India, WhatsApp - which counts India as its biggest market with over 400 million users - competes with players like Paytm, Google Pay, Walmart-owned PhonePe, and Amazon Pay.
We will focus on these inputs, as we go forward," he added. "Our focus right now is to currently drive awareness of our payments to feature on WhatsApp and to build new use cases to transact. NPCI had allowed WhatsApp to start its payments service in the country in a "graded" manner, starting with a maximum registered user base of 20 million in UPI.Īsked about the 20 million cap, Mahatme said: "We are scaling up in a phased manner right now and we are partnering with NPCI to work through this scale". In November last year, WhatsApp had announced that it is rolling out its payments services in India after receiving the nod from the National Payments Corporation of India (NPCI). The testing was limited to about a million users as it waited for regulatory approvals to come in. In 2018, WhatsApp had started testing its UPI-based payments service in India. The Rupee symbol (?) rollout has begun and would soon be available to users all over India in the coming weeks. Hundreds of millions of customers send WhatsApp messages every day.We want to make sending money as easy and simplified as sending a message," he added.
"An arrival point is when payments just 'fits' into a customer's intrinsic behaviour.
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